In the realm of impact-driven communications, Cultivate is your steadfast ally. We possess the expertise, the passion, and the unwavering commitment to elevate your story beyond the ordinary. We craft narratives that resonate, that inspire, and that drive change.

Our Leadership

Alexandra Tursi

Founder and Chief Executive Officer

Alexandra Tursi is an award-winning, nationally recognized public relations, social media, and digital content expert, educator, and speaker with more than 15 years of industry experience. She has worked in agency and in-house settings, setting and supporting communications programs for large and small businesses and nonprofits. She founded Cultivate in 2019. Based in Vermont, she leads the company and provides strategic input on all client accounts. 

Chief Creative Officer

Olivia Maki

Olivia Maki is a marketing, communications, and design specialist with nearly two decades of experience helping mission-driven organizations and small businesses tell their stories. She has worked extensively with nonprofit organizations, bringing a multidisciplinary approach that spans brand strategy, visual identity, copywriting and editing, graphic design, and website design. Based in Oakland, California, her work is informed by a hands-on background in food, farming, and hospitality.

Our team

 

Cultivate offers the expertise and resources of a large firm, while maintaining the flexibility and personalization of a small one.

We are a team of strategists and tacticians. You get the high-level thinking needed to elevate your brand, along with hands-on implementation to bring your PR, social media, or influencer program to life.

Our team brings a range and depth of experiences, a vast network of relationships, and a broad perspective to meet our clients’ needs and goals.

  • Anna Browdy

    COMMUNICATIONS, OPERATIONS, & GRANTS MANAGER

    Anna leads Cultivate’s grantmaking initiative, the Roots & Blossoms Fund, supporting youth arts and cultural programs across Vermont. She also supports communications strategy and operations, building thoughtful systems and processes while helping mission-driven clients tell meaningful stories and create lasting community impact. A lifelong Vermonter and a graduate of the University of Massachusetts Amherst with a degree in Advocacy & Social Justice Studies, Anna is passionate about building stronger communities through thoughtful storytelling and purpose-driven work.

  • Gabriella Salazar

    PR DIRECTOR

    Gabriella is a seasoned communications strategist who brings years of experience from senior roles on Capitol Hill and high-profile campaigns to Cultivate. Passionate about bridging the gap between politics and people, she has led communications campaigns for foreign governments, congressional offices, corporations, and nonprofit organizations. A native of Los Angeles, Gabriella lives in Washington, D.C. with her cat, Stevie. She holds a BA in Strategic Communications from American University and two master’s degrees from Goldsmiths College, University of London.

  • Brittany Smail

    SENIOR COMMUNICATIONS STRATEGIST

    Brittany is a marketing and communications specialist whose cross-industry experience spans food and hospitality, book publishing, advertising, and emerging tech. With a deep background in product marketing, copywriting, and copyediting, she brings a storyteller’s sense of narrative and an editor’s eye for detail to every project, helping clients tell compelling stories anchored in their brand values and goals. She’s based in San Francisco, where she works with and draws inspiration from the city’s vibrant food community and boundary-pushing startups.

  • Libby Turk

    SOCIAL MEDIA ASSOCIATE

    Libby is a social media content manager with a passion for storytelling and a talent for crafting content that connects. A graduate of Salve Regina University and alumna of the Columbia Publishing Course, she has a background in education, communications, and journalism. A resident of the UK, she is active in the Society of Young Publishers and always looking for new ways to blend creativity, clarity, and connection—both in her work and on her Bookstagram (@libs_library_).

  • Emily Woodwell-West

    SOCIAL MEDIA ASSOCIATE

    Emily merges her technical expertise with creative strategies to enhance client visibility and engagement. With a strong background in social media management, content creation, and client relations, Emily has driven growth and crafted compelling campaigns throughout her career. A graduate of Central Washington University with honors, she brings both professionalism and innovation to her role, helping clients tell impactful stories. Based in the Greater Seattle area, Emily is passionate about using communication to connect and inspire.